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WFI

Funding intelligence · Philanthropy · Partnerships

Know who to approach. Know who to trust.

Wealth for Impact Advisory helps mission-driven organisations find the right funders and partners, vet them properly and turn research into a funding plan.

The challenge

Most funding plans start with a list. Ours start with evidence.

You need new funders but don't know who fits.

We map the funders, companies and philanthropists already giving to causes like yours, and rank them.

You can't afford to approach the wrong partner.

We check the giving history, governance and reputation of donors and partners before you commit.

You're entering a new market.

We research the funding landscape where your programmes run, not just where your head office is.

You have a vision but no funding model.

We help early-stage organisations test feasibility and build a realistic path to their first funders.

Approach

How we work

  1. 01

    Scope

    A short call to agree the question, the market and the deadline.

  2. 02

    Research

    Every name, gift and role sourced and dated. What can't be verified is flagged.

  3. 03

    Prioritise

    A transparent score so you know who to approach first, and why.

  4. 04

    Act

    A ranked pipeline, recommended asks and next steps your team can use the next day.

Flagship package

Prospect Research Sprint

In three to four weeks: 60–80 verified prospects, scored and ranked, a top-15 summary, a case for support and an outreach plan. Built for organisations that need results before a campaign, an event or a funding gap.

Request a proposal

Founded by Celia Owusu, whose experience includes prospect research and funding pipeline work at Christian Aid and consultancy assignments involving the Cherie Blair Foundation and Start Network. Speaking at Fundraising Everywhere's Trusts and Major Donors Conference, December 2026.

About the founder

Insights

Insights

All insights

Coming soon

Rapid Research: how to find and vet prospects in days, not months

A repeatable five-step method for building a focused, verified prospect list.

Coming soon

Personal wealth is not personal giving: five due diligence mistakes nonprofits make

Why company CSR, personal philanthropy and unverified profiles get confused, and what it costs.

Coming soon

Before you fundraise: what new nonprofits need in place first

Why founders who start with feasibility and a funding model raise faster than those who start with asks.

Start with the right question.

Tell us what you're trying to fund and where. We'll tell you whether we can help, and how.

Book a discovery call